Course: The Value of Ecotourism: Calculating the ROI of Going Green

The course is designed for tourism boards, individual (eco or those that are wanting to become green) tourism business owners, and certification bodies that want to provide benchmarking data to current and prospective clients.

During the course, they will learn about:

– The foundational components of typical ROI models,

– The advantages of employing a holistic ROI model,

– The additional investments, savings, and incremental revenue opportunities included in this ROI for Sustainable Tourism model, and

– Case study description and results as well as the driving elements for ROI and ecotourism trends for Ireland.

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